Draft review pack · Confidential · Not for production use · AI Automation Studio

Her Definition

Three review pages for the client: one cover page and two full landing-page variants. Enter the access code to continue.

Cover Page Her Definition
Client review draft

The current site works, but it does not look rich, current, or premium enough for the brand.

Her Definition has a stronger business than the current Wix homepage suggests. The live site feels visually older than 2022, the trust story is thin, and the booking path is split across disconnected elements. These two rebuilt variants keep the real business details but present them with more value and more polish.

Open Variant A Open Variant B
Real booking link carried over Live socials carried over Opening hours carried over
Why the old page feels dated
Visual age
The composition reads like an early-template Wix build: lots of empty space without intention, limited hierarchy, and no premium visual rhythm. It feels built before the post-2022 bar for beauty and salon brands.
Trust gap
The site says the salon focuses on Afro-Caribbean hair textures and bridal beauty, but it does not build enough luxury or specialist trust around that claim on the page itself.
Broken polish
There are small confidence leaks: the Facebook icon points to Wix, the booking CTA has a spelling issue, and the address data is inconsistent between schema and contact-page content.
Conversion
The current structure does not guide a new visitor clearly from “What is this salon known for?” to “Why trust them?” to “What should I book?”
What was preserved from the live business
Textured Hair
Afro-Caribbean focus
Bridal
Beauty + hairstyling
London
135 Streatham High Road
Live Links
Booking + socials preserved
Variant A

Editorial House

Luxury-forward and more emotionally rich. This is the stronger choice if the goal is to make Her Definition feel more premium, more bridal-ready, and more boutique from the first scroll.

  • A
    More editorial
    A richer visual tone and softer storytelling.
  • A
    Best for brand elevation
    Especially strong if bridal is an important revenue path.
Open Variant A
Variant B

Modern Conversion

Clearer and more action-led. This version keeps the premium warmth but pushes the booking flow, service clarity, and specialist positioning more directly.

  • B
    More commercial clarity
    Faster understanding for first-time visitors.
  • B
    Best for stronger conversion
    Ideal if the homepage needs to act more like a booking page.
Open Variant B
Reviewer notes

Access code: herdefinition2026. The diagonal draft watermark runs corner to corner so the client can review the work but should not use it without going through you. Both variants keep the real booking link, Instagram, TikTok, address, phone, email, and opening hours from the live pages.